Magazines and Social Media
As we advance in technological developments within our digital world, it’s hard not to notice the impact on our everyday modern life. It’s impacted so much that even the simple developments in publishing are history. There were times when the mock up pages of magazines would stay in the office along with all outstanding problems, all left for the very next day. But now, these expansions are so strong, that even beyond office hours, publishing industries are desperate to compete, pushing opportunities and staying globally connected 24/7 (Cairo, 2014).
We are venturing further and further into the digital age and industries are grasping the new advances hastily in order to stay active. These innovations are being embraced heavily by the publishing industries and scrolling through my twitter feed has made it all the more clear.
Whether we like it or not, social media affects our everyday life. We have a routine that forces us to go from one app, scroll, next app, scroll and so forth. So with this in mind, doesn’t it make sense if magazine titles have their input on that scroll? Maybe turn a scroll in to a click…a browse and a subscription? Indeed.
2012 hit Elle Magazine with their 15 minutes of fame when they launched the first live stream of a cover shoot with Kristen Stewart via Twitter. The use of social media in this sense resulted in the success of subscriptions doubling in just 24 hours (Batten, 2012). Other magazines use the same strategies reaching out to the vast amount of followers. Vogue’s Twitter has amassed a following of 2.14 million followers reaching out to every one of them across the globe at every hour of every day. These Tweets are especially important to the magazine linking twitter followers to the Vogue Website where we are drawn deeper and deeper until we hit the subscribe button (Vogue UK Twitter, 2014).
Magazines have no doubt taken advantage of our obsessions. By using social media platforms such as Twitter, Facebook and Instagram, magazine titles are able to harness the branding and marketing (Sterner, 2014). It keeps the brand name in mind to whoever follows the title, permits the expansion of editorial and behind the scenes content giving readers a view from different outlooks (Gotthilf, 2011). Magazines have the chance to keep up with the latest trends of their audiences, improve the traffic to their website and to reach to their target audiences for feedback (Sterner, 2014). The online social media platforms are a massive way to promote and publicize online content and up readership. These efforts are also paying off for the print editions too by surveying what readers actually want to see in a magazine hence up rising sales and readerships (Sivek, 2010).
Given that there are many benefits of using social media within a magazine industry, it’s understandable the sweats magazine titles strive with for successful outcomes. It’s a wonder what will be next for the magazine powerhouses to scope further into the digital age…
Word Count: 500
Bibliography
· A, Cairo. 2014. Has Social Media Changed the Way We do Business? Online: http://www.socialbizmagazine.com/2014/08/07/social-media-changed-way-business/, [Accessed: 25/10/2014]
· Batten, N. 2012. Elle Boosts Magazine Subscriptions with Twitter, online: http://www.mediaweek.co.uk/article/1124780/elle-boosts-magazine-subscriptions-twitter, [Accessed: 25/10/2014]
· Gotthilf, G. 2011. Ways Print Magazines Are Using Social Media To Engage Readers, online: http://mashable.com/2011/02/09/social-media-magazines/, [Accessed: 25/10/2014]
· Sivek, S. C. 2010. How Magazines use Social Media to Boost Pass-Along, Build Voice, online, http://www.pbs.org/mediashift/2010/03/how-magazines-use-social-media-to-boost-pass-along-build-voice075/, [Accessed: 24/10/2014]
· Sterner, R. 2014. Social Media for Magazines, online: http://www.rebeccasterner.com/publishing/magazine-marketing/social-media-for-magazines/, [Accessed: 24/10/2014]
· Vogue UK Twitter. 2014. Twitter account, online: https://twitter.com/BritishVogue, [Accessed: 25/10/2014]
We are venturing further and further into the digital age and industries are grasping the new advances hastily in order to stay active. These innovations are being embraced heavily by the publishing industries and scrolling through my twitter feed has made it all the more clear.
Whether we like it or not, social media affects our everyday life. We have a routine that forces us to go from one app, scroll, next app, scroll and so forth. So with this in mind, doesn’t it make sense if magazine titles have their input on that scroll? Maybe turn a scroll in to a click…a browse and a subscription? Indeed.
2012 hit Elle Magazine with their 15 minutes of fame when they launched the first live stream of a cover shoot with Kristen Stewart via Twitter. The use of social media in this sense resulted in the success of subscriptions doubling in just 24 hours (Batten, 2012). Other magazines use the same strategies reaching out to the vast amount of followers. Vogue’s Twitter has amassed a following of 2.14 million followers reaching out to every one of them across the globe at every hour of every day. These Tweets are especially important to the magazine linking twitter followers to the Vogue Website where we are drawn deeper and deeper until we hit the subscribe button (Vogue UK Twitter, 2014).
Magazines have no doubt taken advantage of our obsessions. By using social media platforms such as Twitter, Facebook and Instagram, magazine titles are able to harness the branding and marketing (Sterner, 2014). It keeps the brand name in mind to whoever follows the title, permits the expansion of editorial and behind the scenes content giving readers a view from different outlooks (Gotthilf, 2011). Magazines have the chance to keep up with the latest trends of their audiences, improve the traffic to their website and to reach to their target audiences for feedback (Sterner, 2014). The online social media platforms are a massive way to promote and publicize online content and up readership. These efforts are also paying off for the print editions too by surveying what readers actually want to see in a magazine hence up rising sales and readerships (Sivek, 2010).
Given that there are many benefits of using social media within a magazine industry, it’s understandable the sweats magazine titles strive with for successful outcomes. It’s a wonder what will be next for the magazine powerhouses to scope further into the digital age…
Word Count: 500
Bibliography
· A, Cairo. 2014. Has Social Media Changed the Way We do Business? Online: http://www.socialbizmagazine.com/2014/08/07/social-media-changed-way-business/, [Accessed: 25/10/2014]
· Batten, N. 2012. Elle Boosts Magazine Subscriptions with Twitter, online: http://www.mediaweek.co.uk/article/1124780/elle-boosts-magazine-subscriptions-twitter, [Accessed: 25/10/2014]
· Gotthilf, G. 2011. Ways Print Magazines Are Using Social Media To Engage Readers, online: http://mashable.com/2011/02/09/social-media-magazines/, [Accessed: 25/10/2014]
· Sivek, S. C. 2010. How Magazines use Social Media to Boost Pass-Along, Build Voice, online, http://www.pbs.org/mediashift/2010/03/how-magazines-use-social-media-to-boost-pass-along-build-voice075/, [Accessed: 24/10/2014]
· Sterner, R. 2014. Social Media for Magazines, online: http://www.rebeccasterner.com/publishing/magazine-marketing/social-media-for-magazines/, [Accessed: 24/10/2014]
· Vogue UK Twitter. 2014. Twitter account, online: https://twitter.com/BritishVogue, [Accessed: 25/10/2014]